Bernard Sherak
(1919 - 2010)

Bernard Sherak

January 24, 1919

May 9, 2010

Guest Book
Bud was a true renaissance man. I will miss him and we all know they just don't make them like that anymore. Bud and Gladys truly are, quite simply, a cool couple. You could talk to Bud forever and he never ceased to amaze me with his quiet,quick quips and fascinating stories. These stories were told in the most modest demeanor and of course a stinger at the end. A remarkable man who led a wonderful life and and died an extremely rich man. For the sake of disclosure I must clarify that I mean rich with love!
Vivian Spyropoulos (friend& financial advisor)
June 2nd, 2010
I'm brokenhearted! What a great loss to all of us, yet how blessed we are to have known this remarkable man!
I would use you both as examples when my customers would say "I'm too old to get on the computer!" I'd tell them that I have customers in their eighties who have gotten on.
Thank you both so much for being such a special part of my life...You have truly touched me...
Jill Keogh (Banker & Friend)
June 2nd, 2010
Bud's love of hiking was inherited by Lucy. We would go on long hikes whenever he and Glady's came to California. A hike with Lucy was rarely just a hike. It often included off-trail "shortcuts" through six foot high brush or trails that dead-ended into a steep ravine. Bud always took these hikes in stride. After one particularly challenging hike, we returned home and Bud went into the living room while Lucy and I prepared dinner. When the food was ready, we went into the living room and saw him sleeping on the couch. Bud woke up and Lucy asked whether he had a good nap. Bud smiled and said, "I was meditating". I saw Bud meditate many times over the years.
Ken Fischer (Son-in-law)
May 27th, 2010
A warm smile, a twinkle in his eye, a greeting that made you feel like you were truly being greeted.

Crisp fall days in West Stockbridge, the smell of heating oil in the basement, a good night’s sleep on the horsehair beds, Gina and Greg playing in mounds of leaves. Picnics in the meadow, the view from Windy Hill, an “I Climbed Mt. Sherak” tee shirt arrives in the mail. Bud was so happy to share his beautiful home in Massachusetts.

Canoe trips and hikes, east and west. The Berkshires, Audubon, Tennessee Valley in the Bay Area, Point Reyes beaches and trails. Sure afoot, fit, vigorous, a song and a story, an inspiration to stay active throughout life.

The joy on his face holding his grandchildren shortly after they were born. Stories from Grandpa Bud arrive on cassette, the Ghost stories identified with a scary scrawl, Greg and Gina sitting around the tape player intent on every word, their grandfather, a master story-teller.

Endless games of Scrabble with Greg, Bud’s smile when he realized he met his match. The rest of us watched.

Bud and Gladys arrive for Thanksgiving with the California family. Marvin and Helen, Janet and Phil, all of the cousins, their partners and children, extended family and friends. Bud, the head of the family, always ready with a pun, touché. Laughter, a grand meal, Jenny’s pies, and the post-meal walk. A tradition with a man who valued tradition.

The love for his daughter Lucy, his entire family. Thank you Bud for welcoming me into the Sherak family and making my family your own. You were a wonderful father-in-law and bring a smile to my face when I think about you.

Ken Fischer Son-in-law
Ken Fischer (Son-in-law)
May 24th, 2010
Sherak Family
My thoughts and prayers are with you and yours. Nobody will ever understand the depth of your sorrows as it is unique to you, but be patient with those around you that will try to comfort you. May the sweet memories of your beloved Mr. Sherak carry you through the dark. And may you find your peace in the days to come.
Sahira M.
May 19th, 2010
donald. you wont remember me. last i saw you, you were just a kid in lakeview and i was very fond of your parents and spent much time with them, especially your mom. one of the sweetest things i remember is your dad recorded your mother and i playing the recorder. we were really awful, and he pretended to be an announcer on wqxr introducing us as we sqweeked away. i visited your family in westchester (?) then we lost touch. my brother lived in a town nearby and many yeaars ago i met some folks at his house whho knew you all but i was unable to find a contact number. reading the times yesterday was bittersweet. pls tell your mother my heart is with her, as well as your whole family. how i would love to see gladys again !
deece lesser lambert (friend)
May 17th, 2010
I can play chess. Or rather, I think I can play chess. Or maybe I can’t really play chess at all. No matter what the reality, I have Bud to thank for it.

When I was little—maybe 7 or 8,but surely under 10- I remember Bud sitting with me in our living room. Bud sat in a round chair that I always loved, but somehow was always reserved for company. I sat on the couch.

And there was a chess board between us.

“Chess is a very important and complicated game,” Bud explained. “There are lots of pieces and they all do different things. It’s really important that you know how to play. It’s a game to make you think.”

My dad, Herb, was also there, halfway listening to the conversation, yet whole heartedly endorsing it.

“Ok,” I thought, not really sure what he was talking about, but believing every word.

Diligently he went through all the pieces and showed me how they all moved in different ways and with different rules. He made sure I knew the difference between a straight line a rook can make and the straight lines that belong to the bishops, and the strange dance of the knights. He explained the power of the king, and showed me the power of the queen. But it was clear his favorite pieces were the pawns.

“The pawns are the most important pieces on the board” he said. “They start the game, and since they go first, they set the tone of the game. The first pawn move is the most important move of the game. Remember that.”

And then we started to play. He instructed me that my first move should be the center pawn 2 spots in and said that by going there, it immediately would position me as the dominant player.

“Ok” I thought,still not knowing what he was talking about. I followed his advice.

The game continued. Pawns moved, were captured. Rooks moved and they were captured. Same of the bishops and knights. And soon enough, despite the fact that it was probably one of the most unelegant, clumsy and fastest chess games in history, it was check mate and I had won my very first chess game.

“Now how did you do that?” Bud exclaimed with a smile I didn’t’ understand at the time. “You won! And your very first game too! It must have been because of that strong first pawn move. Clearly, you are a natural. Just make sure you keep playing.”

“Ok.” I thought. Still not really understanding what he was talking about, but not caring either because indeed, based on my fast and furious first win I was convinced that I knew how to play chess. Or at least thought I knew how to play chess.

I held that belief for decades. Until a few years ago, my daughter, then about 5 or 6 , was learning how to play the game and the difference between all the pieces. “Remember,” I said. “The pawns are actually the most important pieces and the first pawn move is the most important move of the game. It sets the tone of the game.”

“Ok.” She said, clearly not sure what I was talking about, but seeming to believe every word.

And I could only smile.
wendy wasserman (friend)
May 16th, 2010
When informed of his passing, the internet Market Research journal, MR WEB wrote an obit, which is running today 5/13 on the front page
Don Sherak (Son)
May 13th, 2010
Bud headed a research project for one of the major US car manufacturers. They were seeking a name for a new type of car that they were about to put on the market and they wanted a name that would be a real standout. Bud and the team test marketed a number of names and made the presentation. But, the company chose not to use the recommended name. Instead they chose to use the opportunity of rolling out a new car line to honor one of that company’s early pioneers, and hence this new “experimental” car came to be named after Edsel Ford. Bud’s research was set aside. But the name they had recommended ultimately did prove to be well-researched when it was used a few years later for a different line of cars – Mustang.
Donald Sherak (Son)
May 12th, 2010
I feel very fortunate to have met and spent time with Bud over the years. He was truly a wonderful man. I will miss him.
Damian Petta (Friend / Advisor)
May 12th, 2010
I know everyone who has known my Dad has a story, please do go to the story tab of this website and share them! This would really warm our hearts very much! He loved telling stories and was masterful in weaving around to a witty ending leaving everyone with a laugh. Last week he and I were talking and he said he was thinking of investigating joining a story telling group. When I was little he used to tell me bedtime stories about an ant, each time he told it there was a different adventure for this little ant. He infused a love of stories and story telling in us all. As you all probably recall, in many conversations with him he would segue with..."that reminds me of a story..." :)
Nina Sherak (daughter)
May 12th, 2010
In his 20’s, Bud wrote several radio scripts for “The Boston Blackie,” “Bull Dog Drummond” and other short radio mysteries. He later tried his hand at longer shows, but stopped when a producer told him that his plots were too sophisticated for their audience. He was pursuing his doctorate in Mathematics at the time, and also teaching. This was after the war and, as his sister, Janet, remarked, "that was a time when everybody did everything." And he could.
Donald Sherak (Son)
May 11th, 2010
Hello. I have just set up this site. Please feel free to add your thoughts about my dad. He used to like to introduce me as his "number one son" which was a sort of a joke between us because I was his only son (and he had two wonderful daughters, Lucy and Nina). But I could feel that he felt proud while he was saying it, even way back when I was still getting around to figuring out what I might do that would make him proud.
Thank you,

Don Sherak (Son)
May 11th, 2010
This is the memorial I set up for Bernard Sherak. To sign the guest book, click on the "Sign Guest Book" button below.
Donald Sherak
May 11th, 2010
14 entries
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"The last time I saw Bud,2 weeks before his passing, we talked and laughed out loud for over an hour and a half. I'm 45 he was 91 . A 20 year old girl who was in the room later said she wanted to come and join us because we were having so much fun!"
Vivian Spyropoulos
June 2nd, 2010
"There’ve been too few like Bud in this world. He thoroughly enjoyed the place and very charmingly wished it well. He and Gladys could light up a room or make a walk in the woods a sparkling adventure. Lucky us to have known him! Colta and Gary"
Colta Ives
May 14th, 2010


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